Raise awareness, promote and educate

Make the energy transition a reflex, a habit, a way of thinking about energy use—both for citizens and for businesses. To embrace this vision, people must understand the challenges and be aware of the solutions.

2030 Vision

The culture of energy efficiency will be well ingrained in Québec, and its citizens, the First Nations, municipalities, and businesses will naturally seize every opportunity to make the energy transition.


  1. Raise awareness of the energy transition
  2. Raise the awareness of citizens, municipalities, First Nations and companies about the importance of adopting behaviours that foster the energy transition
  3. Promote the energy transition with university students


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